Real Estate Investing Glossary

A property owner whose mailing address differs from the property address, indicating they do not live at the property. Absentee owners often include landlords, inherited property holders, or investors who may be more motivated to sell.

A set of criteria that defines your ideal investment property, including location, property type, price range, equity position, and seller motivation indicators. A refined buy box helps investors focus on properties most likely to result in profitable deals.

A proprietary AI engine developed by 8020REI that continuously refines your buy box criteria using historical deals, live market data, and predictive analytics. BuyBox IQ is reviewed and updated every 90 days to ensure optimal targeting.

A key performance metric that measures the total marketing spend divided by the number of closed deals. Cost per deal is more meaningful than cost per lead because it accounts for lead quality and conversion rates.

The phenomenon where response rates decline because recipients have received too many similar marketing pieces. Overcoming mail fatigue requires better targeting, timing, and personalization rather than increased volume.

A lead generation strategy where investors physically drive through neighborhoods looking for distressed properties (overgrown lawns, boarded windows, code violations) that may indicate a motivated seller.

High-potential investment properties that other data providers miss. These opportunities are identified through AI-stacking technology that combines multiple data sources. About 40% of 8020REI client revenue comes from Hidden Gems.

A data provider policy that limits the number of clients in each geographic market. Market exclusivity prevents multiple investors from targeting the same leads, protecting marketing ROI and reducing competition.

A property owner who has a compelling reason to sell quickly, often at below-market prices. Common motivations include financial distress, divorce, inheritance, relocation, or property maintenance issues. Identifying motivated sellers is key to successful real estate investing.

A property transaction that occurs without the property being publicly listed on the MLS (Multiple Listing Service). Off-market deals typically offer better pricing and less competition, making them highly sought after by investors.

The use of data, statistical algorithms, and machine learning to identify the likelihood of future outcomes. In real estate investing, predictive analytics helps identify which property owners are most likely to sell, enabling more efficient marketing spend.

A feature that analyzes your closed deals and market conditions to identify new geographic areas and property types that match your successful investment criteria. Instead of you defining the criteria, the system discovers optimal opportunities.

An optional add-on service for locating property owners and obtaining their contact information (phone numbers, email addresses) when that information is not readily available in public records. Our multi-source skip trace is 100% automated with better hit rates than single-source providers.

A lead list created by layering multiple data points or motivation indicators on top of each other. For example, combining absentee owners + high equity + tax delinquency creates a "stacked" list of potentially motivated sellers.

A real estate investment strategy where an investor contracts to purchase a property and then assigns that contract to an end buyer for a fee, without ever taking ownership of the property. Wholesaling requires finding deeply discounted deals and motivated sellers.