Free Tool

Direct Mail ROI Calculator

Just one extra deal per month means 12 more deals a year. At $20K-$30K average profit per deal, that's $240K-$360K in additional revenue. Better data doesn't just improve your ROI—it multiplies it.

Campaign Inputs

List Size (# of mailers)5,000

1,00050,000

Cost per Mail Piece$0.75

$0.25$2.00

Response Rate% of recipients who respond (0.2-2% typical)0.5%

0.1%5%

Appointment Rate% of responses that become appointments (15-25% typical)20%

5%50%

Close Rate% of appointments that close as deals (10-20% typical)15%

1%40%

Average Deal Profit$15,000

$5K$100K

Projected ROI

+200.0%

Excellent ROI!

With 8020REI data: 1.2 deals (+0.5 more) · 38% lower cost/deal

Conversion Funnel

Mailers Sent5,000

Responses25

Appointments5

Deals Closed0.8

Financial Summary

Total Mail Cost$3,750

Total Revenue$11,250

Net Profit$7,500

Cost per Deal$5,000

Tips to Improve Your ROI

Improve List Quality

Focus on motivated seller indicators like pre-foreclosure, tax delinquency, and high equity.

Follow Up Consistently

Plan for 5-7 mail drops to the same list over 6-12 months for best results.

Track Everything

Use call tracking numbers and CRM systems to measure and optimize campaigns.

Want Better Lists Without the Work?

8020REI delivers done-for-you AI-targeted lists every month. Our clients see higher response rates compared to generic list providers.

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