Free Tool

SMS Marketing ROI Calculator

Adjust the inputs below to see projected results based on your specific numbers.

Campaign Inputs

List Size (# of contacts)5,000

1,00050,000

Cost per MessageAll-in cost including carrier fees$0.040

$0.02$0.10

Delivery Rate% of messages reaching recipient91%

80%98%

Reply Rate% of delivered messages that get a reply1%

1%15%

Lead to Appointment Rate% of replies that become appointments10%

5%50%

Close Rate% of appointments that close as deals10%

1%40%

Average Deal Profit$15,000

$5K$100K

Projected ROI

+3312.5%

Excellent ROI!

With 8020REI data: 0.7 deals (+0.3 more) · 38% lower cost/deal

Messages Sent5,000

Delivered4,550

Replies46

Appointments4.6

Deals Closed0.5

Total SMS Cost$200

Total Revenue$6,825

Net Profit$6,625

Cost per Deal$440

Cost per Reply$4

Include the recipient's first name and property address to increase reply rates. Personalized messages feel less like spam.

Respond within 5 minutes for the highest conversion. Speed to lead is critical with SMS - prospects expect fast replies.

Tuesday through Thursday between 10am and 2pm typically see the highest response rates. Avoid weekends and early mornings.

8020REI delivers done-for-you AI-targeted lists every month. Our clients see higher response rates compared to generic list providers.