Free Tool

Multi-Channel Campaign Calculator

Compare ROI across Direct Mail, SMS, and Cold Calling. Toggle channels to model different strategies.

Shared Campaign Inputs

List Size (# of records)5,000

1,00050,000

Appointment Rate% of leads that become appointments (typical: 15-25%)20%

5%50%

Close Rate% of appointments that close as deals (typical: 10-20%)15%

1%40%

Average Deal Profit$15,000

$5K$100K

Direct Mail

Cost per Mail Piece$0.75

$0.25$2.00

Response Rate% of recipients who respond (typical: 0.5-2%)0.5%

0.1%5%

SMS Marketing

Cold Calling

Combined ROI

+200.0%

Excellent ROI!

With 8020REI data: 1 deals (+0.2 more) · 23% lower cost/deal

1 channel active

Channel	Cost	Leads	Cost/Lead
Direct Mail	$3,750	25.0	$150.00
Total	$3,750	25	$150.00

Total Leads25

Appointments5

Deals Closed0.8

Total Marketing Cost$3,750

Total Revenue$11,250

Net Profit$7,500

Cost per Deal$5,000

Blended Cost per Lead$150.00

Send mail first, follow up with SMS a week later, then cold call warm leads who engaged but didn't convert. Multi-touch outperforms single-channel.

Some channels are cheaper per lead but lower quality. SMS has the lowest cost per lead but Direct Mail often produces higher-intent prospects.

Use unique tracking numbers and CRM tags for each channel. This lets you see which channel drives the best ROI and optimize your budget allocation.

8020REI delivers done-for-you AI-targeted lists every month, helping you reach motivated sellers across Direct Mail, SMS, and Cold Calling.