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Company Overview

North Alabama House Buyer runs a high-velocity acquisition operation across the North Alabama market. Already closing 150+ deals per year, they came to 8020REI needing more than lead lists — they needed a scalable system to improve targeting, accelerate deal flow, and maximize ROI across every marketing channel.

Challenges

1. 1
   Generic Data and Inefficient Spend: Broad lists without motivation filters meant outreach to unqualified sellers and wasted spend across SMS, mail, and cold calling.
2. 2
   Slow Deal Velocity: Without timely access to newly distressed properties, they missed the window to reach motivated sellers first.
3. 3
   Lack of Buy Box Refinement: Static targeting that didn't evolve with market conditions created inconsistent seller quality and unpredictable deal flow.

Implementation

1. 1
   List Stacking and Data Analysis: Analyzed 150+ past deals to identify the traits of their highest-converting sellers, then rebuilt targeting around those patterns.
2. 2
   High-Volume, Optimized Outreach: Scaled to 15,000 mailers, 40,000 SMS messages, and 40,000 cold calls monthly — maintaining lead quality through filtered data and high-performing Check Letter campaigns.
3. 3
   Operational Workflow Integration: Seamless integration through monthly data updates and lead suppression — even during a CRM migration to LeftMain.

Results

1. 1
   50-Property Inventory Milestone & Consistent Deal Flow: Hit their 50-property inventory goal within 5 months and sustained 15+ deals per month — a 30% increase over pre-8020REI deal flow.
2. 2
   High Conversion Speed: Direct mail campaigns now convert in 3 to 10 days — cutting conversion time by over 50%.
3. 3
   Optimized Mail ROI: Now landing 1 contract per 8,000 mailers (down from 10,000+) — a 20-25% boost in mail ROI.

North Alabama House Buyer went from growing to dominant — running a fully data-driven acquisition operation that converts faster and costs less per deal.

Company Overview

CVG Home Buyers operates across seven counties in Ohio and Kentucky, running wholesale, rehab, and rental deals. With a $30K/month direct mail budget producing inconsistent results, they partnered with 8020REI in October 2024 to stabilize lead flow and make every mailer count.

Challenges

1. 1
   Underperforming Direct Mail ROI: Rising mailing costs and inconsistent targeting meant their $30K/month direct mail budget wasn't delivering the ROI it should.
2. 2
   Inconsistent Lead Quality: Too many inbound leads fell outside buy box criteria, wasting acquisition reps' time on unworkable deals.
3. 3
   Outdated Offer Strategy: An 80% cash offer threshold was leaving deals on the table and limiting conversion rates.

Implementation

1. 1
   Buy Box Creation and Offer Optimization: Built a new buy box focused on profitable zip codes and property segments, then tested a 75% cash offer threshold to boost conversions.
2. 2
   Data-Driven Direct Mail Execution: Filtered, list-stacked records power 36,000 monthly mail pieces — now averaging 4 contracts per month, up from 2.
3. 3
   Performance-Based Campaign Refinement: Ongoing analysis of response rates and lead trends to continuously refine messaging, offers, and cadence.

Results

1. 1
   Double the Deals from Direct Mail: Went from 2 direct mail deals per month to 4 — a 100% increase with the same budget.
2. 2
   Sustained Lead Volume and Quality: Consistently generating 70+ leads per month through targeted direct mail campaigns.
3. 3
   Improved Offer-to-Contract Efficiency: Shifting to a 75% cash offer strategy unlocked better seller engagement and more closable deals.

CVG Home Buyers turned the same $30K/month mail budget into twice the contracts — proving that better data beats bigger budgets.

Company Overview

ZoomREI acquires properties across five competitive markets: San Francisco, Kansas City, St. Louis, Oakland, and Napa. With 180+ deals per year and aggressive growth goals, they partnered with 8020REI in July 2024 to solve one problem — converting more leads into contracts without burning through budget.

Challenges

1. 1
   Low Conversion Rates: San Francisco lead-to-contract rates sat at just 0.91%, making it nearly impossible to sustain marketing ROI in that market.
2. 2
   Complex Multi-Market Targeting: Five distinct markets each needed their own targeting strategy — one-size-fits-all data wasn't cutting it.
3. 3
   Scaling Outreach Efficiently: High-volume outreach without accurate data meant more spend for diminishing returns.

Implementation

1. 1
   Market-Specific Buy Box Optimization: Developed tailored buy boxes for each of the five markets, refining filters to focus on the highest-value property segments.
2. 2
   Multi-Channel Campaign Data: Powered 135,000 direct mail pieces, 375,000 SMS messages, and 200,000 cold calls monthly with accurate, filtered data.
3. 3
   Creative and Performance Enhancements: A/B tested postcard designs, deployed Rapid Response Direct Mail, and used lead-to-contract data to continuously optimize performance.

Results

1. 1
   Improved Conversion Rate: San Francisco jumped from 0.91% to 2%, St. Louis hit 6.39%, and Kansas City reached 4.52%.
2. 2
   High-Volume Outreach: Running 710,000+ monthly touchpoints across mail, SMS, and cold calls — all backed by measurable ROI gains.
3. 3
   Optimized Campaign Performance: Higher conversion per mailer through improved targeting, better lead quality, and ongoing creative testing.

ZoomREI proved that precision targeting beats volume — more than doubling conversion in their toughest market while scaling outreach across all five.

Company Overview

Sunflower Real Estate runs a 15-person operation in Kansas City across wholesale, rehab, and rentals. Already active across multiple marketing channels, they partnered with 8020REI in 2024 because their growth was outpacing their data — they needed precision targeting to scale profitably.

Challenges

1. 1
   Unfocused Targeting: Marketing lists lacked precision — too many dollars going to sellers who were never going to sell.
2. 2
   Low Marketing ROI: Running direct mail, SMS, and cold calling without reliable data to measure what was actually working.
3. 3
   Scaling Without Bottlenecks: Rapid growth was creating bottlenecks — more volume meant more noise without a system to maintain lead quality.

Implementation

1. 1
   Data-Driven Targeting: Refined lead lists using distress indicators and cash-offer thresholds so every campaign dollar targets sellers most likely to convert.
2. 2
   Multi-Channel Campaigns: Scaled to 35,000 mail pieces, 40,000 cold calls, and 45,000 SMS messages monthly — plus PPC and TV ads — all powered by filtered data.
3. 3
   Operational Optimization: Better data led to better leads, driving an 85% appointment show rate and 33% contract close rate.

Results

1. 1
   $504,000 Revenue in Two Months: 24 closed deals between April and May 2025, generating over half a million in revenue.
2. 2
   4-8x Marketing ROI: Cold calling and SMS delivering 4-8x returns, with SMS alone hitting 7.2x ROI over 6 months.
3. 3
   Record Lead Generation: July 2025 set a company record with 147 leads generated in a single month.

Sunflower went from burning budget on unfocused lists to generating $504K in two months and 8x ROI on SMS — all by letting data drive every marketing decision.

Company Overview

Holly Nance Group invests across Mercer, Burlington (NJ), and Bucks County (PA), focusing on wholesale and rehab deals. They partnered with 8020REI in March 2023 after realizing their cold calling was burning budget — 80% of calls hit voicemail — and they needed a smarter way to reach motivated sellers.

Challenges

1. 1
   Poor ROI from Cold Calling: 80% of calls went straight to voicemail — burning time and budget with almost no seller conversations.
2. 2
   Broad Targeting: Without buy box refinement, outreach was too broad to consistently reach high-value sellers.
3. 3
   Scaling Direct Mail: Scaling direct mail volume without a clear strategy risked overspending on unqualified lists.

Implementation

1. 1
   Buy Box Refinement: County-by-county buy box refinement focusing on single-family homes ($250K-$600K) and properties with subdivision potential.
2. 2
   Direct Mail Optimization: 20,000 to 42,000 highly targeted records per campaign, with guided testing of new mail templates to maximize response rates.
3. 3
   Operational Strategy & Support: ROI tracking tools and biweekly strategy sessions to review performance, refine targeting, and plan upcoming campaigns.

Results

1. 1
   Expanded Market Reach: Now targeting 4,100+ high-value properties in Bucks County alone, with capacity to scale to 43,000 records.
2. 2
   Improved Lead Quality: Refined buy boxes consistently deliver higher-quality leads that match their acquisition criteria.
3. 3
   Channel Efficiency: Cutting cold calling and doubling down on direct mail boosted overall marketing ROI.

Holly Nance Group stopped wasting money on channels that weren't converting and focused on what data showed actually works — scaling direct mail reach 10x with better lists.